Rippling

Challenge

Rippling needed to integrate 3D design into their brand to enhance storytelling and product narratives, testing its effectiveness against other film styles.

Solution

As the lead 3D artist, I collaborated with Rippling's in-house Art Director to create a 3D animation that captured their brand essence. While it was outperformed by a live-action film in tests, the animation's cultural alignment led to the development of a 3D asset library and further integration of 3D elements into their brand storytelling.

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