Keen needed to effectively showcase the innovative features of their Tacoma Series and Polar Traction boots for marketing purposes. The aim was to create engaging content for their website, social media, and product pages, emphasizing durability, comfort, and superior traction.
Two dynamic videos were produced, highlighting the unique benefits of both the Tacoma Series and Polar Traction boots. These videos combined detailed product shots with animations, demonstrating the boots' ruggedness and performance in tough work environments and winter conditions. The content successfully engaged Keen's target audience across web, social media, and product sites.