Survey Monkey

Challenge

SurveyMonkey's PMM team needed to bring their digital SaaS product, surveys, to life with human characters. The animation had to reflect the brand's simple, light, and fun essence while also emphasizing diversity and inclusion, a key aspect of their culture.

Solution

Collaborating cross-functionally, our internal creative team designed characters that embodied SurveyMonkey's brand values. Despite not being a character animator, I achieved this through thoughtful design and subtle movements, creating engaging animations that aligned with the brand's identity and resonated with their diverse audience.

‍