DC Shoes

Project Description

Challenge

DC Shoes needed to showcase their new ankle harness design featuring BOA technology, which is mostly hidden beneath the surface, while maintaining DC's brand aesthetics and fast-paced style for web and social media, all within a tight deadline.

Solution

Using a mix of 2D and 3D animation, the hidden technology was clearly showcased, aligning with DC's brand and athlete imagery. The key BOA integration drove the 2D animation style, and due to the tight turnaround time, a more stylized approach was adopted over a realistic boot look. The content was successfully deployed across web and social media platforms.

Project Info
Client

DC Shoes

Year

2022

Services
No items found.

Jarrod Allen ©2024